Privacy Policy

Dust N Boots Pty Ltd (“Dust N Boots”, “we”, “us”, “our”)
Site: dustnboots.com • Email: sales@dustnboots.com • Address: 28–30 Water St, Toowoomba QLD 4350, Australia
ABN: 92 035 294 012
Last updated: September 26, 2025

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, make a purchase, or otherwise interact with dustnboots.com (the “Site”).

Nothing in this Policy limits your rights under the Australian Privacy Principles and the Australian Consumer Law.

1) Personal information we collect

We collect information needed to run our store, fulfil orders, and improve your experience.

Device & usage data (automatically collected)

• Examples: browser version, IP address, time zone, cookie IDs, pages/products viewed, referrers, on-site actions.
• Why: load the Site, keep it secure, prevent fraud, and run analytics to improve the Site.
• How: cookies, log files, pixels, tags.

Order & account information

• Examples: name, email, phone, billing/shipping address, payment method details (tokenised by the gateway), order history.
• Why: take and fulfil orders, process payments, deliver goods, provide invoices/confirmations, prevent fraud, handle returns and customer service.

Customer support & forms

• Examples: messages, attachments (e.g., embroidery logos), order numbers, preferences.
• Why: answer questions, provide quotes, process warranty/returns.

Marketing preferences

• Examples: email/SMS opt-ins, campaign interactions.
• Why: send news, offers and updates (you can unsubscribe anytime).

User-generated content

• Examples: product reviews, survey responses, social content you tag us in.
• Why: display reviews, improve products, community engagement.

We collect most information directly from you, and some automatically via your device when you use the Site.

2) How we use your information

• Provide products and services, process payments, fulfil and deliver orders.
• Communicate with you about orders, returns, and customer support.
• Run fraud prevention, security and troubleshooting.
• Improve and personalise the Site and our products.
• Send marketing (with your consent where required) and measure performance.
• Keep records to comply with legal obligations (tax, accounting, consumer law).

3) Sharing your information

We share personal information with service providers who help us operate the Site and deliver our services. Typical recipients include:

• E-commerce platform: Shopify (store hosting, checkout, analytics). See Shopify’s Privacy Policy: https://www.shopify.com/legal/privacy
• Payments: Shop Pay, Stripe, PayPal (process payments, fraud prevention).
• Email/SMS marketing & CRM: e.g., Klaviyo (email/SMS campaigns and flows).
• Analytics & ads: Google Analytics/GA4, Meta (Facebook/Instagram) Ads.
• Shipping & fulfilment: e.g., Australia Post, Sendle, Shippit, warehouses/3PLs.
• Site functionality & UX: search/filters, review widgets, size charts, consent tools (as applicable).

We may also disclose information:

• to comply with laws, lawful requests, or to protect our rights; and
• during a business transaction (e.g., merger or sale), in line with privacy laws.

We do not sell personal information.

4) Behavioural advertising & analytics

We use analytics and advertising tools to understand performance and show relevant ads.

• Google Analytics: how visitors use our Site. Opt-out: https://tools.google.com/dlpage/gaoptout and see Google’s Privacy Policy: https://policies.google.com/privacy
• Meta (Facebook/Instagram) ads: we may share limited event data (e.g., page views, purchases) via pixels/APIs to measure and improve ads. Ad preferences: https://www.facebook.com/settings/?tab=ads
• You can also visit the Digital Advertising Alliance opt-out page: http://optout.aboutads.info/

You can control cookies in your browser. Blocking cookies may affect Site functionality.

5) Cookies

Cookies are small files stored on your device to keep the Site working (e.g., cart, login), to measure performance, and to support marketing. Shopify places cookies such as _secure_session_id, cart, cart_sig, checkout_token, _shopify_y, _shopify_s, and others that may change over time. Cookie lifespans vary (session or persistent). Learn more from Shopify here: https://www.shopify.com/legal/cookies

Managing cookies: Most browsers let you refuse or delete cookies via Settings/Preferences. Some features may not work if you block essential cookies.

Do Not Track: There is no consistent industry response to DNT signals; we don’t alter our data practices when we receive a DNT signal.

6) Minors

Our Site is not intended for individuals under 16. We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us to request deletion.

7) Retention

We keep personal information only as long as necessary for the purposes above (e.g., orders, tax and accounting records) or as required by law. You may request deletion (see “Your rights”); note we may retain certain records where legally required.

8) Security

We use reasonable technical and organisational measures to protect your information. No method of transmission or storage is 100% secure.

9) International transfers

Shopify and some of our service providers may process or store personal information outside Australia (including in Canada, the United States, the EU/UK). We take steps to ensure appropriate protections are in place. See Shopify’s data transfer info and GDPR resources: https://help.shopify.com/en/manual/your-account/privacy/GDPR

10) Your choices & rights

Australia

• Access & correction: You can request access to, or correction of, your personal information.
• Marketing: You can unsubscribe from marketing emails/SMS at any time (links in messages) or contact us.
• Cookies/ads: Control in your browser; see opt-out links above.

EU/UK residents (if you shop with us from there)

Under GDPR/UK GDPR you may have rights to access, rectify, erase, restrict or object to processing, data portability, and to withdraw consent. To exercise rights, contact us (details below). Your data may be processed initially in the EU/UK and transferred internationally (see “International transfers”).

11) Changes to this Policy

We may update this Policy from time to time. The “Last updated” date at the top will change. Significant changes will be noted on the Site.

12) Contact & complaints

Contact us:
sales@dustnboots.com • Dust N Boots, 28–30 Water St, Toowoomba QLD 4350, Australia

Complaints:
If you’re not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC): https://www.oaic.gov.au/privacy/privacy-complaints